#2011-12/03 Limitations on "Million Dollar Advocate" & "Million Dollar Advocates Forum" Advertising

Ethics Committee Advisory Opinion #2011-12/03

By the NHBA Ethics Committee
November 14, 2012

ABSTRACT:

Advertising that a lawyer is a “million dollar advocate” or is a member of the “Million Dollar Advocates Forum” is permissible only if the advertisement includes an appropriate disclaimer.

ANNOTATIONS:

A lawyer may not make a false or misleading communication about the lawyer or the lawyer’s services.
A communication is misleading if it is likely to create an unjustified expectation about results the lawyer can achieve.

A Note About Ethics Materials from the NH Bar Association Ethics Committee

Care should be exercised in determining which version of a given Rule applies as of a given date, and the extent to which the interpretation of a given opinion or article will apply to such version. Many interpretations of New Hampshire ethics law (including many ethics opinions, practical ethics articles, and ethics corner articles issued by the NHBA Ethics Committee) have been published under the prior version of the Rules of Professional Conduct or predecessor rules. Read more.

General Ethics Guidance

Brief Bar News articles by the Ethics Committee examine frequently asked questions on ethics. View Ethics Corner Articles.

How to Obtain Answers

Can’t Find an NHBA Ethics Opinion on Point?

The Ethics Committee provides several services for members of the Bar. New Hampshire lawyers may contact the Committee for confidential and informal guidance on their own prospective conduct or suggest topics for Ethics Corner.

Members are encouraged to ask the NHBA Ethics Committee questions pertaining to New Hampshire practice. Inquiries and requests for opinions should be directed to the Ethics Committee staff liaison,
603-715-3259.

NH Rules of Professional Conduct

The Rules of Professional Conduct constitute the disciplinary standard for New Hampshire lawyers. Together with law and other regulations governing lawyers, the Rules establish the boundaries of permissible and impermissible lawyer conduct. View the rules.

#2011-12/03 Limitations on “Million Dollar Advocate” & “Million Dollar Advocates Forum” Advertising